The four main available ready-to-buy types of marketing data in Russia are check-out data, Nielsen retail sales measurement data, GFK household panel and Mediascope Target group index survey.
- Check-out data is the key source of information
- Collected by Fiscal Data Operators (FDOs)
- Excellent data granularity
- Nielsen in Russia covers 190 products categories
- Reports Sales, Prices and Distribution
- Quite expensive compared to FDO data
- GFK in Russia measures household purchases
- Runs a panel of 20,000 households
- Good consumer insights
- MediaScope Target Group index covers 400 product categories
- 2 million people interviewed by phone every year