Russians respect traditional values: men should be masculine, women should be feminine, the most important is family and close friends.
Personal face-to-face communication, demonstration of respect, emotional intelligence and accessibility play important role in business.
Russians often criticize Russia and Russian government, but definitely NOT in the company of foreigners, from whom they expect due appreciation of their great strong country.
Unlike in western world, xenophobia is surely not a part of Russian culture. Russians express genuine interest and respect to all foreigners, both from the East and from the West.
Foreign place of origin plays important positive role for perception of many products, e.g. better tea comes from China and India, better beer from Czech, better cheese from Switzerland etc.
We encourage you to enjoy the brilliant ads below, which plays on key symbols of Russian self-identification.
Siberian Crown beer TV commercial